Anne 💡 Gray

Anne Gray is a business consultant, MBA graduate of GIBS, and co-founder of Grow Your Healthcare Practice — a business education and coaching platform built specifically for healthcare professionals running private practices in South Africa. I have been inside enough messy boardrooms to know the real problem is almost never the obvious one. The same is true in healthcare practices, in start-ups, and in businesses that have outgrown the version of their founder that built them. I work with founders who are excellent at their work, and find that building the business around it turns out to be a different skill set entirely. If you're a healthcare practice owner: the podcast, the free community, and the mastermind are for you. If you're a small business owner who's hit a ceiling: you're in the right place too. Writing about business, leadership, and the work behind the work.

The software was never the problem.

Published 19 days ago • 1 min read

Hello Reader, A practitioner we work with spent months cycling through practice management platforms — trialling one, comparing pricing tiers with another, asking in group chats about a third, booking demos for a fourth. Weeks went by. The comparing continued. The patient numbers didn't move. This is what we call The Systems Before Strategy Mistake — and it's a far more common trap than most practitioners realise, mostly because it doesn't feel like avoidance. It feels like being thorough....

Anne 💡 Gray

The software was never the problem.

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