Why "I just want to help people" is costing you money


Hello Reader A practitioner we work with had been seeing patients for years. She was good at her job. Her patients loved her. Her diary was filling up. So when we asked her what her business was actually working towards, the question caught her off guard. “I just want to help people,” she said. Then, after a pause: “And maybe… not feel so stressed about money.” That’s not a mission. That’s a wish. This is what we call The Busy But Blurry Problem, and it shows up in healthcare practices more...