You don't need to market everywhere


Hello Reader There's a particular kind of marketing problem that's easy to mistake for a consistency problem. You're posting. You're trying different platforms. You've attended the occasional networking event. Maybe you've experimented with Instagram, LinkedIn, Facebook, email โ€” whatever everyone keeps telling you you're supposed to be doing. But the enquiries aren't really changing. So you assume you need to do more. Post more consistently. Try another platform. Create more content. But what...