Anne Gray is a business consultant, MBA graduate of GIBS, and co-founder of Grow Your Healthcare Practice โ a business education and coaching platform built specifically for healthcare professionals running private practices in South Africa. I have been inside enough messy boardrooms to know the real problem is almost never the obvious one. The same is true in healthcare practices, in start-ups, and in businesses that have outgrown the version of their founder that built them. I work with founders who are excellent at their work, and find that building the business around it turns out to be a different skill set entirely. If you're a healthcare practice owner: the podcast, the free community, and the mastermind are for you. If you're a small business owner who's hit a ceiling: you're in the right place too. Writing about business, leadership, and the work behind the work.
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You don't need to market everywhere
Published about 8 hours agoย โขย 2 min read
Hello Reader There's a particular kind of marketing problem that's easy to mistake for a consistency problem. You're posting. You're trying different platforms. You've attended the occasional networking event. Maybe you've experimented with Instagram, LinkedIn, Facebook, email โ whatever everyone keeps telling you you're supposed to be doing. But the enquiries aren't really changing. So you assume you need to do more. Post more consistently. Try another platform. Create more content. But what...
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