You hit your income goal. So where did the money actually go?


Hello Reader She hit her income goal. Crossed the number she’d been chasing all year. By any measure, the practice was doing well. So we asked her a simple question: where did the money go? She went quiet. She genuinely didn’t know. This is what we call The Numbers Blind Spot, and it’s far more common in healthcare practices than anyone likes to admit. You’re earning. The invoices are going out. The accounts look okay, broadly, at a glance. But when you actually sit down and look at the...