Anne 💡 Gray

Anne Gray is a business consultant, MBA graduate of GIBS, and co-founder of Grow Your Healthcare Practice — a business education and coaching platform built specifically for healthcare professionals running private practices in South Africa. I have been inside enough messy boardrooms to know the real problem is almost never the obvious one. The same is true in healthcare practices, in start-ups, and in businesses that have outgrown the version of their founder that built them. I work with founders who are excellent at their work, and find that building the business around it turns out to be a different skill set entirely. If you're a healthcare practice owner: the podcast, the free community, and the mastermind are for you. If you're a small business owner who's hit a ceiling: you're in the right place too. Writing about business, leadership, and the work behind the work.

You're already doing it. You're just not calling it marketing.

Published about 2 months ago • 2 min read

Hello Reader She told us she didn’t do any marketing. Then, in the very same breath, she described driving out to schools to chat with teachers, hosting workshops for parents, doing home visits, giving talks to grade sevens and their moms. She had 450 contacts who responded every single time she posted something. She had referrals coming in steadily, month after month. She just never called any of it marketing. This is what we call The Visibility Paradox, and it shows up constantly in...

Anne 💡 Gray

You're already doing it. You're just not calling it marketing.

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