If your business feels heavy, start here


It's been a while - I know. I pretty much disappeared in the second half of 2025. I got sucked into building someone else’s business. What started as a one-day-a-week gig turned into an every-available-minute gig… and somewhere in that blur, I lost sight of what I was building. Has that ever happened to you? "Keep the main thing the main thing" Last year, I put this sticky note on my windowsill — right in my line of sight — so I couldn’t miss it. The idea was simple: every time an opportunity...