Last year, the title at the bottom of my email read:
​CEO – Chief Everything Officer.

At the time, I thought it was a cool. A way to tell people I was a solopreneur. A one-woman powerhouse running the show.

But then something shifted.

I started speaking with Allon Raiz, who invited me to become his first Flowcode Partner Coach. As we exchanged emails, I noticed something unusual in his signature.
It read:
​CEO - Chief Excitement Officer.

It stopped me in my tracks. Here was someone whose leadership was defined not by doing everything, but by energizing others. By championing ideas. By creating space for innovation.

And that’s when I realized… I didn't want to stay a solopreneur wearing all the hats.
​

Let’s be honest—how many hats are you wearing right now?

Business owner. Marketing manager. Customer service lead. Cleaner. Tea-maker. Team therapist.

When I talk to founders, practice owners, and solo leaders, I often hear the same thing:

Here’s the hard truth:
You didn’t start your business to become its bottleneck.
But somewhere along the way, you stopped leading and started holding it all together.

The Trap of Doing

At first, wearing all the hats makes sense. It’s how we bootstrap launch businesses on limited budgets and a whole lot of hustle.

But staying in that mode is what stalls growth.
You end up working in your business, not on your business.

That means:

• You’re trapped in daily admin instead of strategic thinking
• You’re making decisions on the fly instead of planning months ahead
• You’re managing tasks instead of empowering people

And it’s exhausting.

The Breakthrough Shift

Business Owners and Healthcare practice Owners have to make one vital transition.

I call it The CEO Shift.

This is where you go from:

• Doing → Delegating
• Responding → Leading
• Scrambling → Scaling

The most successful leaders I work with?
They’re not superhuman. - They’ve simply built systems that allow them to focus on what only they can do.

They protect their thinking time.
They empower team members to own outcomes.
They invest in working smarter, not longer.

Your Action Step This Week:

📌 Grab a notebook (or open your Notes app) and list everything you do in a typical week.

Now circle only the things that truly require your expertise—decisions only you can make, relationships only you can nurture.

What’s left? That’s your delegation roadmap.

Start small. Hand off one low-leverage task this week. Build from there.

Stay courageous

Anne Gray

PS. When you are ready, here are a few ways we can work together:

1. Join The Leaders' Library – our fast-growing, free online community for business owners and leaders who want powerful group coaching, high-value networking, and real accountability – without the high price tag. Over 300 members are already in. Click here to join us now ​
2. Need help growing or scaling your business? I offer Flowcode coaching and consulting for small to medium business owners who are ready to solve the problems holding them back. Don’t let another month pass without a clear growth plan. Book a call or check out my services here ​
3. Are you a Health Care Practice Owner? Our flagship course, Grow Your Healthcare Practice, gives you the essential business skills they never taught you in varsity – and it’s been transforming practices across South Africa. The next intake fills up fast. Click here to get on the early access list ​