⏰THE Three Numbers You Need To Know!


If you own a business I am fairly certain that you would be able to answer this question:

“How much was your sales revenue last month?”

If that number rolls off your tongue without you having to log into Xero (or Sage / Zoho / QuickBooks...) that's to be expected.

But what if I asked you these follow-up questions:

❓ “What’s your customer acquisition cost?”
❓ “How many of your clients stick around for more than 6 months?”
❓ “Could you take 2 weeks off without everything falling apart?”

Those questions are less likely to get a fast and certain response.

The reality?
​Revenue is not the best indicator of whether your business is thriving.

It just tells me you’re making sales.
It doesn’t tell me if your business is healthy.

The 3 Business Health Metrics I Look For:

📍 Customer Acquisition Cost (CAC):​
How much does it cost you to get one new paying customer?
If this number is rising and your conversion rates are dropping, you’ve got a leaky funnel.

📍 Retention Rate or Repeat Purchase Rate:​
Do your clients come back or refer others?
If you have to win new customers constantly, you’re always on a treadmill.

📍 Operational Independence:​
How long can the business function without your direct involvement?
If your business needs you daily to operate, it’s not really a business—it’s a job.

Start Tracking This Month:

If you're not yet measuring these, choose one to focus on this month.
For many of my clients, retention rate is the easiest place to begin.

Ask:

  • How many patients/clients come back?
  • What percentage sign up for a second offer?
  • Do you have a referral system in place?

You’ll be amazed what this reveals.

What’s Coming Next:

In the next email, we’re talking simplification.
Why reducing your offers might be the smartest move you make this year.

📬 Want help defining your business metrics?
Book a free 30-min Clarity Call with me here: BOOK YOUR CALL NOW​

To data-driven clarity,

Anne Gray

PS. When you are ready, here are a few ways we can work together:

  1. Join The Leaders' Library – our fast-growing, free online community for business owners and leaders who want powerful group coaching, high-value networking, and real accountability – without the high price tag. Over 350 members are already in. Click here to join us now ​
  2. Need help growing or scaling your business? I offer coaching and consulting for small to medium business owners who are ready to solve the problems holding them back. Don’t let another month pass without a clear growth plan. Book a call or check out my services here ​
  3. Are you a Health Care Practice Owner? Our flagship course, Grow Your Healthcare Practice, gives you the essential business skills they never taught you in varsity – and it’s been transforming practices across South Africa. The June intake will fill up fast. Click here to get on the early access list ​

Anne đź’ˇ Gray

With an impressive background in the world of business, Anne Gray is a highly sought-after Consultant, dedicated to helping customer-obsessed and courageous decision-makers redefine the customer-centric strategy for their organizations. Armed with her MBA and extensive experience, Anne works with mid-growth companies and startups into enable holistic transformation into customer-centric powerhouses. In her early career, Anne studied a B.Sc Hons in Marine Ecology, and taught High School Physical Sciences before moving into Telecoms. Anne successfully sold her telecoms consulting and managed services business in 2022, with an already ignited her passion for optimizing the customer service experience. She puts her extensive knowledge, skills, and passion into creating transformative strategies and customer-centric cultures for businesses in need of a fresh perspective. Her expertise in crafting transformational methodologies and fostering a collaborative mindset has made her an invaluable asset for forward-thinking business leaders. Anne's dedication to continual improvement and value-added collaborations extends to her work with other business consultants and coaches. This approach allows her to provide holistic solutions to her clients, constantly expanding her wealth of knowledge to better serve those who seek her guidance. Anne publishes her experience in newsletters and masterclasses. If you're searching for an innovative, customer-focused leader to elevate your business to the next level, trust Anne Gray to deliver the results you need with unwavering dedication and passion. Check out the resources I offer below and sign up for my newsletter!

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