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If you own a business I am fairly certain that you would be able to answer this question: “How much was your sales revenue last month?” If that number rolls off your tongue without you having to log into Xero (or Sage / Zoho / QuickBooks...) that's to be expected. But what if I asked you these follow-up questions: ❓ “What’s your customer acquisition cost?” Those questions are less likely to get a fast and certain response. The reality? It just tells me you’re making sales. The 3 Business Health Metrics I Look For:📍 Customer Acquisition Cost (CAC):​ 📍 Retention Rate or Repeat Purchase Rate:​ 📍 Operational Independence:​ Start Tracking This Month:If you're not yet measuring these, choose one to focus on this month. Ask:
You’ll be amazed what this reveals. What’s Coming Next:In the next email, we’re talking simplification. 📬 Want help defining your business metrics? To data-driven clarity, Anne Gray PS. When you are ready, here are a few ways we can work together:
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With an impressive background in the world of business, Anne Gray is a highly sought-after Consultant, dedicated to helping customer-obsessed and courageous decision-makers redefine the customer-centric strategy for their organizations. Armed with her MBA and extensive experience, Anne works with mid-growth companies and startups into enable holistic transformation into customer-centric powerhouses. In her early career, Anne studied a B.Sc Hons in Marine Ecology, and taught High School Physical Sciences before moving into Telecoms. Anne successfully sold her telecoms consulting and managed services business in 2022, with an already ignited her passion for optimizing the customer service experience. She puts her extensive knowledge, skills, and passion into creating transformative strategies and customer-centric cultures for businesses in need of a fresh perspective. Her expertise in crafting transformational methodologies and fostering a collaborative mindset has made her an invaluable asset for forward-thinking business leaders. Anne's dedication to continual improvement and value-added collaborations extends to her work with other business consultants and coaches. This approach allows her to provide holistic solutions to her clients, constantly expanding her wealth of knowledge to better serve those who seek her guidance. Anne publishes her experience in newsletters and masterclasses. If you're searching for an innovative, customer-focused leader to elevate your business to the next level, trust Anne Gray to deliver the results you need with unwavering dedication and passion. Check out the resources I offer below and sign up for my newsletter!
It's been a while - I know. I pretty much disappeared in the second half of 2025. I got sucked into building someone else’s business. What started as a one-day-a-week gig turned into an every-available-minute gig… and somewhere in that blur, I lost sight of what I was building. Has that ever happened to you? "Keep the main thing the main thing" Last year, I put this sticky note on my windowsill — right in my line of sight — so I couldn’t miss it. The idea was simple: every time an opportunity...
Happy New Year! Welcome back to your inbox. But don't be tempted back into bad habits. Lets start the year differently.This week - the first week back - allow me to suggest that it's not about hitting the ground running. It’s about something quieter, and far more powerful: setting up the deliberate practice you promised yourself. A gentle ease-in. The start of your healthy rhythms. At the end of last year, during the G20, a friend of a friend relayed a story from someone working on the...
The Solutioneers Blog June 15th Strategic Goal Setting Series: Week2 Align & Connect: “Why doesn’t anyone get it?” Hello again, Reader 👋 Once upon a time, I managed my first software project... I had a complicated diagram on a whiteboard, a meeting with the sales team of the delivery partner, where I waved my hands and described my exciting vision. They got excited about my vision and made promises on behalf of their technical team. I hired a project manager and defined project milestones who...