profile

Anne 💡 Gray

Anne Gray is a business consultant, MBA graduate of GIBS, and co-founder of Grow Your Healthcare Practice — a business education and coaching platform built specifically for healthcare professionals running private practices in South Africa. I have been inside enough messy boardrooms to know the real problem is almost never the obvious one. The same is true in healthcare practices, in start-ups, and in businesses that have outgrown the version of their founder that built them. I work with founders who are excellent at their work, and find that building the business around it turns out to be a different skill set entirely. If you're a healthcare practice owner: the podcast, the free community, and the mastermind are for you. If you're a small business owner who's hit a ceiling: you're in the right place too. Writing about business, leadership, and the work behind the work.

Featured Post

She thought she was earning R3,000. Then she did the maths..

Hello Reader R3,000. That's roughly what one of the practitioners in our community thought it cost to run her professional training course. Then she sat down and worked through the actual costs. The new number? R13,605. That's R10,605 more than she'd originally allowed for. And what makes this story interesting is that the bigger number didn't necessarily mean the course was a bad business idea. It helped her see what the opportunity was really worth. Behind the Practice: A course that was...

Season 3, Episode 11 is here! 🎙️ Have you ever had someone enquire about your services, seem interested in booking… and then disappear? Or perhaps you've looked at your diary on a Monday morning and realised the week ahead is much quieter than you'd hoped. What if your problem isn't a lack of patients, but a lack of follow-up? In our latest episode, Is Your Diary Empty Because You're Losing Patients in the Follow-Up?, Anne explores why managing your time is about much more than scheduling...

Hi Reader Here's a scenario that came up in one of our recent coaching conversations. Another practitioner wants to work alongside you. You get along well. You share similar values. And there's an opportunity to work together on a project that could benefit both of your businesses. You even discuss splitting the income 50/50. It all sounds promising. But before anything begins, there's a question that needs answering. What exactly is the working relationship? What would you do? A) Bring the...

Season 3, Episode 10 is here! 🎙️ Does your marketing only happen when your diary starts looking empty? You post, you reach out, you get busy… and then the marketing stops. Sound familiar? In our latest episode, Stop Starting Your Marketing from Scratch Every Week, Anne shares how new healthcare practice owners can break this cycle by creating a simple, repeatable marketing routine. She unpacks four weekly marketing activities, how to make better use of your existing network and why bringing a...

Hello Reader 87%. That's the number that came out of a planning exercise with one of the practitioners in our community recently. She was building a working arrangement with another practitioner. The plan looked straightforward: She would work three days a week. The other practitioner would work two. Between them, they wanted to fill the available clinical diary. And when we worked through the planned patient hours against the available hours, the utilisation rate came to 87%. At first...

Season 3, Episode 9 is here! 🎙️ Starting a private practice is exciting… but it can also feel incredibly overwhelming. Between finding patients, managing your diary, sorting out your finances and figuring out how to run a business, it's easy to feel like everything needs your attention at once. But here's something Anne wants you to know: You don't need to fix everything at once. You need to know what to focus on first. In our latest episode, Starting a private practice? Stop trying to fix...

Here's this week's CEO question. No teaching, no framework — just sit with it for a minute before you read on. “What have I signed, agreed to, or said yes to recently — not because it was right, but because someone was pushing, and saying yes made the pushing stop?” One of our members found herself in exactly that spot this month. A room-share arrangement fell through at the last minute, and in the scramble to keep a professional relationship intact, she signed a contract she'd never actually...

Hi Reader The common belief: I'm starting a practice, so I should learn everything an established practice owner knows. The sooner I master all six business systems, the faster my practice will grow. Why it sounds reasonable: It feels responsible to learn it all upfront. If six systems run a successful practice, surely starting with all six puts you ahead. Where it breaks: In your first year, your questions are simpler and more urgent. Will anyone book with me? Can I fit them in? Will there...

Hi Reader The common belief: My practice's systems are a mess — my bookings, my note-taking, my filing — and the only way to fix it is to block out real time. A week off. Maybe two. Why it sounds reasonable: It feels true that a big problem needs a big block of time to solve it. Where it breaks: Work expands to fill the time available to it. Block out two weeks to sort your systems, and you will very likely finish with one thing done and the rest still scattered — while also losing two weeks...

Hi Reader This week's number: Revenue per billable hour, by service type. What it measures: How much each hour in your diary is actually worth, broken down by the different things you do — not your practice average, each service on its own. Why it matters: Two of our members worked this out for the first time this month, and both were surprised. One found that supervising a student earned her roughly half of what an insurance assessment earned her, per half-hour — despite both feeling equally...